SameSame issnij.com Product Lab ↗

Concept · Not built yet

Same interests. Same wavelength.

Connect through shared interests: no labels, no pressure.

Can I remove complexity?

Or just play with the demo below

  • Issa Photography, chess · open to friends
  • Dana Hiking, indie films · open to dating
  • Omar SaaS, running · open to business
  • Lina Not open to new connections right now

What is SameSame?

Most social and dating apps lead with photos and swiping, so people connect on appearance before they know whether they actually have anything in common. SameSame flips that: you build a profile from the interests and passions you actually care about, set an optional connection intention (friends, dating, business, or just open), and matching happens on overlap, not a stack of faces to swipe through.

Key features (MVP)

Interest-based profiles

Built from popular or custom interest tags, not a photo grid.

Smart matching

Suggested on overlapping interests plus an optional intention: friends, dating, business, or open.

Explore page

Trending interests, and people nearby or global who share them.

Mutual or group chat

Messaging only opens once both sides opt in, cutting spam and pressure.

Why SameSame

  • No superficial swiping or endless scrolling.
  • Flexible use: you choose your own connection goal.
  • Emphasis on authentic, meaningful connections.
  • Inclusive and mental health-friendly by design.
  • Product-first thinking, prioritising user value and iteration.

The MVP is four features, deliberately not more: interest-based profiles built from popular or custom tags; smart matching on overlapping interests plus an optional intention (friends, dating, business, or open); an Explore page surfacing trending interests and nearby or global users; and mutual- or group-opt-in chat, so messaging only opens once both sides want it, cutting spam and pressure. No feed, no endless scroll, no superficial swiping: the whole philosophy is authentic, low-pressure, mentally-healthy connection, designed around what people actually care about rather than how they look in a thumbnail.

  • Interest-based matching
  • Multi-intent product design
  • Consent-based messaging
  • Discovery & trust design